Aqualand smashes North Shore sales record with $100 million in one month at AURA
By
Leading Australian property developer Aqualand has achieved a remarkable $100 million in sales for its AURA by Aqualand project in February 2024 alone, breaking the North Shore record for the highest sales volume and revenue achieved in a single non-launch month.
The record-breaking performance of the $1 billion luxury mixed-use tower is expected to continue, with March’s figures currently on track to surpass February’s record. Month-on-month increases are anticipated until April, followed by steady sales until the project’s construction completion in June, when another substantial spike in sales is expected.
This latest achievement follows Aqualand’s previous North Shore records, including the sale of a penthouse at BLUE at Lavender Bay for circa $9 million in 2018, the highest price paid for an apartment on the North Shore at the time, and the subsequent sale of BLUE’s last remaining penthouse for circa $10.5 million several weeks later.
Alex Adams, Aqualand’s Head of Sales and Marketing, attributed February’s sales success to a range of internal and external market factors, including potential buyers who had previously enquired returning to the market, the completion of stunning display apartments showcasing the outstanding build quality and high level of finishes, and the relocation of AURA’s display showroom on-site.
“External market factors that have also definitely contributed include the recent stability in interest rates, with less talk about increases and more talk about decreases. This certainly has an impact in the luxury market we operate in, with many buyers looking to sell an existing home,” Adams said.
He also noted the lack of competition due to the ongoing shortage of project approvals and the ongoing transformation of North Sydney, with the new Victoria Cross Station nearing official opening and newer restaurant and retail offerings in the area.
Families continue to be the lead clientele at AURA, with many choosing to ‘right size’ into generous 3 or 4-bedroom apartments. However, downsizers have recently made a comeback, resulting in more 4-bedroom, circa $7 million transactions.
==
==
The timing of AURA’s success coincides with Aqualand’s tenth anniversary, making it the perfect project to celebrate the caliber of products the company has brought to market over the last decade.