View.com.au emerges as Australia’s fastest-growing property portal, data reveals

View.com.au has been named the fastest-growing residential property portal in Australia, with a 102% increase in unique audience since October, according to February IPSOS data.

Paul Tyrrell, View.com.au’s Chief Marketing Officer, said, “It’s fantastic to see such strong audience growth on View as we continue to enhance the product and build our brand. Our consumer proposition is unique and features over 136,000 properties for sale, however it offers a complete view of the market with access to nearly 11 million properties Australia wide, with buyers able to express interest in properties even if they’re not for sale.”

Comparing October 2023 to February 2024, most portals have experienced declines or low growth:

• View: 102% growth
• realestate.com.au: 2.2% growth
• Domain: 2.6% decline
• Allhomes: 9.0% decline
• Homely: 0.5% decline

View’s February audience was over 80% higher than Homely’s at 1.1 million, with users spending an average of 2.8 times longer on the site. Internal Google Analytics data shows nearly 1.7 million users for February on View.

The company, headed by former Domain CEO Antony Catalano, has a team that includes seven ex-Domain executives who successfully took Domain to a $2.2 billion listing on the ASX.

Catalano said, “We’re seeing the proposition we’ve built clearly resonating with consumers and we’ve got great momentum. Our Freemium model for agents presents a true alternative to the traditional listings model; it’s free to list on View and our low cost Premium product is performing incredibly well and delivering strong value for agents and vendors.”

He added, “While REA continues to cement its number 1 position, Domain’s audience has stagnated and we’re seeing some agents downgrading or dropping them from their advertising schedule due to high costs, underperformance and questionable return on investment. The industry is fed up with the status quo.”

View.com.au launched on September 30, 2023, and has propelled itself into the number 3 position for residential property portals showcasing properties for sale in just 5 months, relegating Homely to the number 6 portal behind Allhomes.