Haunted homes could spook property values both up and down

The impact of supernatural reputation on property values has emerged as a complex factor in real estate markets, according to new research.

Property expert Thomas Goodman from MyJobQuote.co.uk said haunted properties could either decrease or increase in value depending on market conditions and buyer perceptions.

The study found that fear of the unknown and psychological impacts often deterred potential buyers, leading to reduced demand and lower prices in some cases.

However, some properties have benefited from their spooky status, particularly those with historical significance.

The research highlighted several high-profile examples, including The Conjuring House in Rhode Island, which sold for a premium after the release of the popular horror film.

The UK’s Ancient Ram Inn, an 11th-century property considered one of Britain’s most haunted buildings, has successfully transformed its supernatural reputation into a tourism asset.

Goodman said multiple factors influenced the final impact on property values.

These included the strength and documentation of reported hauntings, local market attitudes toward supernatural properties, and the overall condition of the building.

The property’s price point also needed careful consideration to reflect any supernatural stigma.

The research found regional variations in how haunted properties were perceived, with some areas showing greater acceptance of paranormal connections.

Well-maintained properties were found to maintain their value better, regardless of any reported supernatural activity.

The study noted that while some buyers actively sought properties with paranormal reputations, others required significant price discounts to consider such purchases.