Brisbane’s luxury property market hits new heights with $3m entry point
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Photo by Valeriia Miller
Brisbane’s luxury real estate market is witnessing an unprecedented surge, with $3 million now considered the entry-level price for high-end homes. This trend is driven by a combination of low stock and a strong buyer appetite, setting the stage for a robust spring market.
According to exclusive data from Place Advisory, the volume of property sales exceeding $3 million in Brisbane has skyrocketed by 94% from 136 sales in the first half of 2021 to 263 in 2025. The breakdown of this year’s transactions reveals 160 sales in the $3-4 million range, marking a 105% increase. Additionally, there were 48 sales in the $4-5 million bracket, up 60%, and 55 sales surpassing the $5 million mark, showing a 96% rise.
Carla Hadden, lead agent at Place Bulimba, provided insights into the current market dynamics. “I’m finding anything between $3-6 million pricing is attracting families who are looking for legacy homes that they will stay in for the next 10 to 15 years and raise their children there,” she said. Hadden emphasised that these buyers are not looking to trade up again but are instead seeking proximity to good schools and a long-term residence.
Among the standout transactions this year was a mansion at 98 Virginia Ave, Hawthorne, which fetched an impressive $20 million. Other notable sales include a property at 43 Birkalla Street, Bulimba, which sold for $5.05 million, and a home at 47 Riverview Terrace, Hamilton, which changed hands for $3.55 million.
Hadden highlighted the challenges posed by the current market conditions, noting that low stock combined with strong demand is creating a solid market for spring. “It’s really just trying to get the stock to fulfil these people, we have lists of buyers and we need the stock,” she explained. She also predicted a market uptick following recent interest rate drops, adding, “I think now that we’ve had a few rate drops, September will really start to pick up.”
Ray White’s data corroborates this trend, pointing to significant shifts in the luxury market across southeast Queensland. The 2025 Ray White Luxury Report identifies the region as a standout in Australia’s high-end property sector. “Southeast Queensland has become the clear success story in Australia’s high-end property market,” the report states.
Ray White’s senior data analyst, Atom Go Tian, elaborated on the evolving landscape of luxury property buyers. “Brisbane has seen luxury thresholds jump from under $1 million to over $2 million,” he noted. Tian observed that the profile of buyers in this market is changing, with a broader range of industries represented. “Expensive homes are changing hands in new ways,” he said. “Today’s ultra-luxury property buyers are primarily self-made business owners, especially those who built digital and tech companies, rather than corporate executives who once dominated this market.”
Tian further explained that the wealth driving these purchases now stems from a diverse array of sectors, with online businesses and technology ventures at the forefront. This shift reflects the broader economic trends influencing the luxury real estate market in Brisbane and beyond.
As Brisbane’s prestige property market continues to thrive, it remains to be seen how these dynamics will evolve in the coming months. However, with strong demand and a changing buyer profile, the city’s luxury real estate sector appears poised for continued growth.